Too many new Namastream teachers get hung up on the idea that they can’t possibly start marketing in earnest until they have hundreds of yoga videos or a handful of in-depth courses. This desire to have thoughtfully crafted offerings—and lots of them—comes from a good...read more
We read (and re-read) a bunch of useful and inspiring books this year that have helped us navigate this entrepreneurial rollercoaster. Some are new and others are classics. Here’s a short list of our favorites: Deep Work: Rules for Focused Success in a Distracted...read more
When you’re creating a new online offering, it’s awfully tempting to stick to a format you know well and try to wedge your content into it. But that can lead to watering down your best ideas, or presenting them in a way that feels awkward or unnatural to your...read more
Music is an integral part of many wellness classes, and can be especially important to online instruction. The right playlist adds depth and personality to a yoga video, helping set the tone for the class and creating a relaxed, welcoming atmosphere for the student....read more
Quick dose of brutal honesty: It takes time, skill, and a healthy dose of trial-and-error to create Facebook ads that deliver the absolute best results for your unique wellness business. In this post, we’ll give you an overview of some important basics and a few...read more
One of the questions that the Namastream team fields most often is, “How do I price my online products?” And with good reason! Pricing can seem like a delicate art, and one that can make or break your business. Should you be cheaper or more expensive than your...read more
As a wellness practitioner, you might be under the impression that you should market yourself to everyone you encounter. Just about every single person on the planet could benefit from what you have to offer, right? Serving the maximum number of people seems like a...read more
It’s hard to believe that seven months have flown by since we kicked off 2017 with a month-long deep-dive into email marketing! And if you follow this blog, you may have noticed that we didn’t limit ourselves to a single month on that pivotal topic. We’ve preached the...read more
In a recent podcast episode, we dove deep into tech tools that work wonders for yoga teachers, laying out the best software we’ve used to build our own wellness businesses. Today, we wanted to expand on that discussion so you can start exploring each of these...read more
We get it: Yoga involves some intimate work and may seem like an odd fit for the seemingly sterile world of online teaching. Wellness coaching can be incredibly personal, and translating it into a webinar may feel like a stretch. Many aspects of learning within the...read more
Instagram has maintained its status as a social media mega-force for several years running—quite an accomplishment in this ever-changing digital landscape! And yet, we entrepreneurs, bloggers, and businesses have become frustrated by the platform’s limitations,...read more
If you found this post helpful, you should check out our Soulful MBA Resource Library — where we have more free tutorials, workbooks, and trainings to help you prepare to launch your online teaching business.read more
Google runs the show when it comes to search engine optimization (SEO). It certainly can’t hurt to keep your site optimized for other search tools like Bing and Duck Duck Go, but if you aren’t ensuring that your entire online presence is Google-friendly, you’re...read more
Video editing used to be a tricky and expensive endeavor. Just five years ago, you needed a decent digital camcorder and expensive editing software to create something that looked professional. Rewind thirty years, and you’re talking tape splicing! Thank goodness...read more
Crafting an effective, on-brand lead magnet is no small task. You want this free piece of downloadable content to encourage email list subscriptions, but it also needs to address a real need among your followers. It takes time, insight, and creativity to cook up an...read more
Many entrepreneurs don’t realize it, but there’s a subtle difference between your audience and your tribe. Your audience is comprised of readers, followers, and fans who are interested in your work, but may prefer to observe it from the sidelines. Your tribe includes...read more
If a potential client or student stopped you on the street and said, “I’m trying to decide which of your programs or classes to try first. Where should I start?” would you have a ready answer? In your suite of current offerings, is there one that perfectly reflects...read more
YouTube is certainly not the new kid on the social media block, so many entrepreneurs are choosing to focus their energy on Instagram and Snapchat instead. But over the years, this behemoth has proven that it has serious staying power. With 3 billion internal searches...read more
Before we dive into Instagram pods and how they can boost your visibility, let’s rewind. June 2, 2016 was a dark day for many Instagram lovers. Instead of sticking to the chronological feed that many of us had come to know, love, and rely upon, Insta switched up their...read more
Many of us choose the entrepreneurial path because we want more flexibility. Flexibility to teach using our own methods, flexibility to charge what we want for classes and coaching, flexibility to make our own schedules. But all too often, the tradeoff for that...read more
Those of us in the health and wellness world are a pretty upbeat bunch. We love our jobs, our clients, and the flexibility we gain by teaching our classes online. We know that spending our time and energy helping people gain strength and stamina, heal from injuries,...read more
Hopefully, you’re already convinced that building and leveraging your email list is a fantastic use of your time. (Still not on board? Check out our posts on why list-building is a crucial practice and how to write killer emails!) You’ve mulled over the idea of...read more
Remember buffering? That seemingly endless state of early-Internet limbo that occurred when you tried to load a beefy video or animated graphic? With today’s lightning-fast fiber optic connections, buffering has (thankfully) become a thing of the past. But those same...read more
With all the communication and connection tools available to us, email can seem a bit old school. Stodgy, even. But experts from all sectors agree that building and maintaining a robust email list is essential to the success of any modern business. Plenty of folks opt...read more
It’s easy to overlook Pinterest. This visually-driven medium is no longer the new kid on the block, and some of it’s buzz has been stolen by trendier social media platforms like Instagram and Snapchat. But Pinterest is holding steady in the market with nearly as many...read more
Online business differs from traditional, brick-and-mortar studios in dozens of important ways, but there are several old-school tactics, strategies, and practices that can be wildly beneficial to us online entrepreneurs.read more
Launching your online yoga, wellness, or coaching business is an exciting and challenging first step. Creating your initial online presence takes courage (#bebrave) and requires some deep strategic thinking. But what happens next?read more
Virtually all Internet users have at least heard the term SEO, but I’d wager a handful of you aren’t clear on definitions and details. You may know it’s something essential to blog success, but aren’t sure why or how to make it work for your own website. Let’s break it down…read more
We all know that a compelling “about” page or captivating bio can be an incredibly persuasive tool, right? Who among us hasn’t poked around on an expert’s website, been utterly charmed by what we read, and instantly felt connected to the person or brand?read more
There are dozens of other email platforms out there, and many have tools and features that may be perfect for your specific needs,. We’ve done a side-by-side analysis of some of the most popular email tools, keeping wellness professionals in mind as we researched.read more
As people’s needs and wellness-fueled desires evolve, the practitioners who help them must also evolve. Becoming a health coach is the first step—and it’s a doozy—but finding ways to reach and help more clients online is the logical next step.read more
Last week we covered the basics of which platform works for you based on your business needs and knowledge of technology. This week, we are discussing the most common questions posed when choosing between the two platforms.read more
If you are new to online business, one of the first choices you will need to make is choosing a platform for your new website. You have a few choices – the two most popular options being Squarespace and Wordpress. We’re going to walk you through how to choose between these two platforms in this post.read more
We’re sharing seven specific tactics that can help you grow your list. These are ideas that you can use right way and we’ve seen success with these strategies both in our own businesses, as well as with our online teachers. As always, choose which strategies resonate with you and your business, and leave the others alone (at least, for now).read more
Crafting emails used to be hard for us. Really, really, hard. For a long time, writing email copy that we were proud of was next to impossible and something we dreaded doing. We were always elated when we got a new subscriber (happy dance), of course, but we would then just get all shy and quiet.read more
We’re talking all month about email list-building, since this should be a priority for all of you this year regardless of whatever stage you’re at in your business. Today’s topic dives deeper into the use of language in business — both within your email marketing campaigns and in your general interaction with students and clients.read more
In celebration of the new year, we are devoting the whole month of January on our blog to the importance of building and nurturing your email list. These next few weeks are traditionally a very busy time for those of us in the wellness space. We want to help you take advantage of this peak time for your growing business.read more
Over the years, we have watched all of the video content that is uploaded within Namastream, and we have observed how teachers become more comfortable on camera with every new upload. It is obvious the best tip – just like anything else in life – is to practice, practice, practice. In addition to time and basic practice, here are six tips we know will accelerate your confidence on camera.read more
We have put together a roundup of a few of our favorite tools for business + life planning. As with most things in life and business, there isn’t a one-size fits all approach that works.read more
The holiday season is the perfect time to put in that extra bit of effort to support small business and other entrepreneurs. Shopping local doesn't just have to mean "geographical local" anymore - you can "shop local" in your community wherever that is. In that...read more
In order to truly grow and scale your virtual studio business, you’ll eventually need to learn the ins and outs of online marketing. Here is a handful of our favorite strategies for getting started. Many are free, but some may require a small investment on your part.read more
When you first start your online teaching business, landing your first online student or customer is a huge deal. We remember the series of emails and phone calls it took for us to land our very first Namastream Teacher. To this day, it stands out as one of our most exciting entrepreneurial moments.read more
We take pride in calling ourselves lifelong learners here at Team Namastream, so we thought we’d share some of our favorite business books. These are books that have benefited us both professionally and personally as entrepreneurs over the past couple of years.read more
Have you tried to launch an online class or program? Is teaching a course online uncharted territory for you? Even for those of you that that have already launched an online course or membership program, you know just how difficult it can be and how much work goes into a launch. We know, we have been there more than once….read more
One of the biggest struggles we hear over and over from our new Namastream teachers is “How do I price my first product or service online?” As an entrepreneur and small business owner, it is vital that you get comfortable charging what you’re worth –read more
The decision to teach online is more than just creating your offering and uploading it to your site. Teaching online entails finding and nurturing your audience, then creating content that your audience wants and needs.read more
If you’re thinking of teaching or coaching online and wonder what it would be like, we are going giving you a glimpse of what teaching online entails. In this second Teacher Spotlight Series, we’ve reached out to one of our newest Namastream teachersread more
This list of 108 blog post ideas was created to inspire and help you deliver consistent, valuable, and authentic content to your audience. We’ve divided the ideas into four main areas: Inspire, Give, Engage and Inform.read more
Last Tuesday was International Girls’ Day, to celebrate we asked those participating in our 40 day Social Media Challenge to write a letter to their 10-year-old self. The task was all about being vulnerable and showing their community a glimpse into their inner life.read more
I’m letting you in on a favorite content strategy of mine. It is super easy to take a piece of content and make it new again. Recycling old content is a little known trick that saves you time but still offers value to your community. And if you’re thinking ‘wait, won’t people know I’m reusing content? Isn’t that cheating?’, the reality is that not all of your followers see every one of your posts.read more
We are currently in week one of our 40 Day Social Media Challenge. As we prepared to launch this challenge, we asked our community what currently is overwhelming them or confusing about social media. Our Soulfuls kept mentioning “What are Instagram Stories?” and “How should I use this feature as a yoga teacher or small health coaching business?”read more
If you’re thinking of teaching or coaching online and wonder what it would be like, you’re going to love our Teacher Spotlight Series. We’ve reached out to some of our current Namastream teachers and asked them a few questions about their experience teaching online. We’re diving into their lives (and their gear bags) to find out what it took to get up and running with an online teaching business.read more
As the second-largest search engine in the world, YouTube is one of the best marketing tools you have at your disposal to funnel new clients into your paid programs and offerings. And because of the relationship between Google and YouTube (Google owns YouTube), you can strategically help your search rankings on Google by giving your YouTube videos the right kinds of titles and keywords.read more
As the CEO of a software startup (and busy mom to a preschooler), I constantly find myself stretched just a little too thin. Not enough sleep / too much work. Not enough time to do meal prep / way too much take-out for dinner. (God bless Postmates and local pizza delivery.) Not enough water / too much coffee. Not enough time outside / too much time staring at my laptop screen. You get the picture.read more
Creating delicious yoga videos consistently requires not only discipline, but bravery and a degree of artistry. Like all art, we can learn and borrow from other great artists to improve and build upon our own expressions. Sometimes creating so much video content can simply lose its pizzazz and fun.read more
Bringing a business online can feel overwhelming and can seem like there are new demands at every corner. Or it can be fulfilling, rewarding and full of possibilities. It all depends on how you look at it.read more
After talking to over a thousand yoga teachers and other wellness professionals, we’ve heard some common excuses about why it’s so hard to make money online… Although we have compassion for this fear and frustration, it’s time to speak the cold, hard truth.read more
As entrepreneurs, we choose to take on a lot of responsibility. And with that responsibility comes a certain degree of knowledge and perfection in everything that we do for our business.read more
When a toddler first start to walk, she stumbles and falls. Her family members cheer and clap and encourage the little one to try again. The toddler takes another few steps, falls again and the room erupts in words of gentle encouragement.read more
I have a love-hate relationship with online yoga videos.
Sometimes I happily scroll through Instagram, inspired by others’ beautiful yoga sequences caught on film, absolutely grateful for the opportunity to share in and appreciate others’ practices.read more
In the health and wellness industry, stunning images are essential for you website, social media content, and ads. There is a never-ending hunt for images that are on-brand (and that no one else is using) — isn’t it the worst when you find something perfect and then it shows up on someone else’s feed?read more
When will you be ready to jump into online teaching? Take this simple quiz to see what it reveals about your readiness for teaching online…read more
Are financial limitations stopping you from teaching online? There is a common perception that starting a business takes a lot of money. Are you using this as an excuse to procrastinate on your dream? If so, please read on because you might be surprised by how many free resources are available to you right now!read more
We are now two years in and entrepreneurship has been a journey full of twists and turns, ups and downs, and a whole lot of lessons. Today, we share eight of the most important lessons we’ve learned during our own founder’s journey with Namastream (and our new Soulful MBA business community).read more
The realizations you’ve discovered from your core values work should bring awareness to build a business that inspires joy and feeds your soul. Keep your values up on the bathroom mirror, write them in your journal, scribble them across the top of your calendar, or anywhere visible. You want to create constant reminders for yourself of what’s important.read more
We believe that taking the time to reflect and dig deep to identify your core values is the best first step that you can take when scaling your business online. Discovering what motivates you to do your best healing work is crucial for expanding your business. Building out your programs and services is certainly a technical and intellectual endeavor, but it is also something that you’re choosing to integrate into your schedule and your life.read more
Back in the early 2000’s, I had a huge STACK of Oxygen Magazines on my nightstand.
For those of you not familiar with that magazine, it was a popular publication that was geared largely to the competitive figure and bodybuilding population (eventually the bikini category was created and that took the magazine over).read more
Video gets all the attention. Most teachers who are planning to start teaching online spend a lot of time thinking about the visual aspect. What camera do I need? What will the quality of the video look like for my students? But rarely, unfortunately, do our teachers spend much time on the audio set-up. This is a key mistake.read more
You most likely have an iPhone (or other smartphone) within arm’s reach and you’ve probably even shot some short video clips with it. If you haven’t yet tried to film your yoga practice for a short post on Instagram or YouTube, here are the plusses and minuses of using your iPhone as a video camera.read more
Our minds can be tricky things. We dream and imagine what we want our lives to be like, the businesses we desire to build, or the reach we want our teachings to have, yet we often create a myriad of excuses that prevent us from taking action.
In order to live out the life you’ve imagined, you’ll need to take consistent action towards actualizing your dreams.read more
Did you make a Facebook Business Page so that you could easily spread the word on what you are creating and doing in this world? You probably imagined yourself opening Facebook each morning and admiring all the likes and comments on all of the beautiful and inspiring posts that you created, right?
But, more often than not, there’s no reaction at all. Nothing.read more
Instagram recently changed its video options to increase the allowed video length from 15 seconds to 60 seconds. (This is a change that is rolling out to everyone over the next few months, so don’t be alarmed if your own account still limits you to 15 seconds.) You know what this means? There is now a lot more that you can do to really engage your followers to get them talking and liking and tagging their friends.read more
A conversation between Laura Close (Women’s Intelligence Project) and Jennifer Barcelos, co-founder of Namastream.
Yes, as the female founder of a software startup, I built a platform that allows wellness entrepreneurs, many of whom are also women, to build and scale their practices online.read more
In my consulting practice with emerging female leaders, I’ve spotted a bad strategy trend among clients: relying on your partner, best friend, a couple of work colleagues or even your parents and siblings for feedback and suggestions.
The point is this: You’ve gotten this far, achieved this much because this is as much as you and your inner circle have been able to imagine for you.read more
I recently wrote a ‘Love Letter to My Yoga Teacher’ post on Facebook, which was raw, emotional, and vulnerable. I still can’t read it without tearing up. Strangers commented that they too cried when they read it. But prior to hitting ‘post’ I was filled with a moment of doubt despite desperately wanting to tell this story. I knew it was powerful, poignant, and deeply personal.read more
And in a similar way, a Namastream client lives twice. And lives creatively.
The yoga instructor moves through a sequence on the red mat caught in a sunbeam shooting through her studio. Or his living room. Or stands – eyes closed – on the dune of a hot, windy beach.
Sending a regular newsletter to all of your students is a great way to stay connected with your community. When you send the newsletter, don’t forget to include all of your teachers and staff — you also want them to also feel connected and to know what’s happening at your studio.read more
You’ve done the hardest work. You’ve setup your virtual studio page, created a great class, recorded the audio, set-up the equipment, filmed the class, downloaded it onto your computer and… now what?read more
After many hundreds of hours of conversations with yogis who dream of entrepreneurship, we’ve noticed one consistent trait in those who succeed on our platform. Our successful clients see abundance rather than scarcity. Changing this one belief can change your life.read more
Self-promotion can feel a bit … off, can’t it? We know yoga is a light-bearing, life-changing practice and combining it with marketing tactics can feel a bit cheap.
But if we know that yoga can change lives, don’t we owe it to the world to reach as many people as possible? And isn’t one of the easiest ways to do that by sharing our stories online?read more
As yoga teachers, creating a website or hiring a designer can seem like a huge, daunting task (not to mention an expensive one). As a full time designer (and part time yoga teacher), I love helping fellow instructors create a consistent brand that’s simple and something that they can love and grow with as they develop their skills and refine their yoga teacher voice.read more
Namastream is a technology startup, but one that seeks to operate and serve a community of healers and visionary wellness practitioners doing very important, very human work. We believe in being accessible, getting to know our clients, and operating this business by our values and from our hearts.
Still, we are a business. And we have a huge vision for what we’re building with this company.read more
We became yoga teachers because we believe that yoga is a beautiful, healing, love-filled way to connect with our bodies. We teach because we want to share that vision with our students.
Nowhere in there did we consider marketing, social media, likes or shares.read more
What does life look like when you teach yoga online? How does life feel when you’re teaching from your living room instead of a studio, chatting with your students through a webcam instead of in person? We might be a little biased, but we happen to think that life becomes just a little sweeter and free-er.read more
Overwhelmed by social media? Tired of always having to think up authentic yet ‘shareable’ content for your blog and social media posts? Your inspiration and support has arrived.
Throughout the hundreds of hours we’ve spent talking business strategy with yoga teachers and studio owners, the one thing we hear over and over is how much frustration and overwhelm everyone experiences with social media.read more
What did you imagine life would look like once you because certified as a yoga teacher? Did you imagine quiet, calm-filled days in sweet, sunny studios? A daily sense of the centered and sacred? Physical (and emotional and professional) flexibility?read more
Yoga is booming. The number of practicing students in the US has increased to over 36 million in 2016, up from 20.4 million in 2012, that’s a 50% increase over 4 years! Over 36 million citizens are active yoga practitioners. These are just a few headline results from…read more
For generations, women have been expected to hold onto the child’s role, the dependent status, even into adulthood. Girls are exposed to this concept through media and society while growing up and as a result, internalized the idea of women as less capable of leading, deciding, steering the ship so to speak.read more
Michele Crutchfield is a vinyasa yoga instructor, volleyball mom, and Namastream client. Michele likes to teach yoga on the beach. She’s had plenty of opportunities for that over the last several years living in the United Arab Emirates.
Actually Michele likes to teach yoga in a lot of places.read more
Love it or hate it, talk of new resolutions is everywhere at this time of year. But I find resolution such a firm, unyielding word and much prefer the word intention. Intentions are a creative and powerful force and the seed of our deepest desires. Sages say that our destiny is shaped by our intentions. Nothing can happen in our lives without a clear intention.read more
The internet is awash with articles about the end of the year. Recapping 2015. Making predictions for 2016. There SO MUCH helpful advice for how to process the past twelve months — both personally and professionally. Here are a few posts that stood out to our team over the past week or so.read more
Most software startups probably don’t have a deeply personal transformation at their heart; but ours does. We believe in deeply personal work. In fact, it’s kind of what we’re all about. Juicy, deep, brave, conscious work.read more
Do you own your yoga studio? I don’t mean to ask whether or not you have financial ownership in your studio. I mean “do you own your business.” Are you the public face? Do you make it a point to introduce yourself to your community — both in person and online?read more
Susana Wolds, the Urban Yogi and Namastream client, has just come from a spin class. She looks freshly showered and is buzzing with energy. She looks awake. Like really, deeply awake.read more
Pinterest can be a fun way to engage your students, clients, and community, but many studios aren’t yet taking advantage of the tool.read more