Featured Blog Post:

Should Your Yoga Membership Always Be Open?

Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

How to Use Social Media to Promote Your Online Classes

We ventured into the world of online teaching because we passionately believe in the transformative power of knowledge and learning. We teach because we want to share that vision with our students.

Nowhere in there did most of us consider that we’d have to master marketing, social media, likes, or shares.

However, when you have knowledge that can help people live their best lives, it's natural to want to reach as many eager learners as possible. This is where the potency of social media steps in.

Read More
Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

9 Ways Your Life Improves When You Teach Yoga Online

Have you ever wondered what life looks like when you teach yoga online? How does it feel to guide your students from your living room, connecting with them through a webcam instead of in person?

Though our perspective may be slightly biased, we’re convinced that teaching yoga online is the very best business model for yoga practitioners who want a career built on freedom and flexibility.

Read More
Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

The Truth about Teaching Yoga Online

What did you imagine life would look like once you became a yoga teacher?

Did you imagine quiet, calm-filled days in sweet, sunny studios? A daily sense of the centered and sacred? Physical (and emotional and professional) flexibility?

Reality check: Being a yoga teacher is an incredible journey, but it's not always a picturesque flow. From juggling unpredictable schedules to hustling across town for that one class, the life of a yoga instructor comes with its twists and turns. Yet, amidst this unvarnished truth, a silver lining emerges on the digital horizon – the realm of teaching yoga online within your very own business.

Let's dive into why taking your practice online might just be the answer you've been seeking.

Read More
Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

Yoga is Booming in 2023

The popularity and practice of yoga have been on a remarkable upswing over the past decade, not just in the U.S. but world wide.

A combination of its health benefits, mindfulness aspect, and adaptability to the digital age has made it a significant industry.

In this blog, we'll look at:

  • the growth of yoga through the years

  • significant statistics

  • how the COVID-19 pandemic impacted yoga

  • how Marvelous, an online teaching and coaching app, has played a role in reshaping how yoga is taught and experienced especially post Covid-19

Read More
Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

The Face of Your Yoga Business

Do you own your yoga studio? And we’re not talking about financial ownership here. We mean "do you own your business?" Are you the public face of your studio? Do you make it a point to introduce yourself to your community—both in person and online?

In this blog, we explore the concept of being the face of your yoga studio. We also delve into the advantages of introducing yourself as the owner, and explore a range of practical ideas to showcase yourself as the heart of your yoga studio.

Read More
Tools and Tech, Online Business Strategy Jennifer Barcelos Tools and Tech, Online Business Strategy Jennifer Barcelos

25 Things You Need to Know Before Launching Your Next Online Course

Have you tried to launch an online class or program? Is teaching a course online uncharted territory for you? Even for those of you that that have already launched an online course or membership program, you know just how difficult it can be and how much work goes into a launch. We know, we have been there more than once….

Read More
Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

How to Avoid Overwhelm When Launching Your Online Teaching Business

Launching an online teaching business comes with its challenges, including overwhelming stress. But with the right strategies, you can manage overwhelm effectively. Prioritize stress-management from the beginning, delegate tasks, and embrace productivity tools. Create structured schedules, declutter your physical and digital spaces, and practice self-care. Shift your mindset, establish boundaries, and seek support from like-minded individuals. By implementing these practices, you can navigate the journey of building your online teaching business with confidence and achieve sustainable success.

Read More
Tools and Tech Jennifer Barcelos Tools and Tech Jennifer Barcelos

Crafting Effective Facebook Ads for Your Online Business

Quick dose of brutal honesty: It takes time, skill, and a healthy dose of trial-and-error to create Facebook ads that deliver the absolute best results for your unique wellness business. In this post, we’ll give you an overview of some important basics and a few strategies to try, basically a very solid jumping-off point. BUT you’ll need to be patient and persistent as you fine-tune your execution. We can’t promise you’ll be a Facebook ads guru after this one read, but we’ll definitely teach you how to build meaningful ads that support your products, programs, or services.

Read More