How to Level Up Your Yoga Business with ConvertKit

It’s hard to believe that seven months have flown by since we kicked off 2017 with a month-long deep-dive into email marketing! And if you follow this blog, you may have noticed that we didn’t limit ourselves to a single month on that pivotal topic. We’ve preached the gospel of email all year long, offering tips on everything from leveraging lead magnets to boosting subscriptions through online challenges. Why? Because we know from experience that email is a seriously potent tool for business-building.

And our experience is far from isolated: McKinsey and Company research has proven that email is 40 times more effective for marketing efforts than Facebook and Twitter. Another statistic for the ever-growing mountain of proof that email is relevant and important. Experts across industries agree that smart emailing practices can ensure success for online businesses.

We’ve already explored the pros and cons of popular email marketing platforms, but today we’re focusing on Namastream’s favorite email service provider: ConvertKit. This powerful, easy-to-use tool has helped our company grow and expand, and we want to share some remarkably effective ways to make ConvertKit work for your business. But first let’s chat about …

Why ConvertKit is our top pick for email marketing

ConvertKit was built by bloggers, for bloggers so the site’s programmers know exactly what’s needed to grow a successful online business. They’ve made some sleek tweaks as the platform has grown, so everything feels modern and intuitive. ConvertKit exists to help you grow your audience, automate emails, and organize and understand your subscribers, and it functions fluidly as a support tool. It costs $29/month for up to 1,000 subscribers with higher pricing tiers based on list size, but we feel it’s well worth the investment.

Here are a few of our favorite ConvertKit features:

  • Top-notch dashboard reporting that tracks subscriber data and opt-in conversions
  • Easy-to-embed, customizable opt-in forms that can turn casual readers into repeat customers
  • A drag-and-drop sequence builder that ensures automated emails feel personalized
  • A subscriber-centric platform that means you only pay for subscribers once, and can organize them into a single list with tags and segments
  • Simple but powerful workflows with foolproof “if this, then that” automations
  • Outstanding customer support

If you value customization, ConvertKit will make you SO happy. You can build countless custom forms, create tailored messages for new and existing subscribers based on their actions, and ensure that specific activities always trigger a related response. All of this adds up to an email experience that feels totally intimate, which is ideal for wellness experts!

Six slick ways to leverage ConvertKit’s superpowers

Clearly, we’re big fans of ConvertKit’s versatility and efficacy. But let’s talk scenarios; How can this tool make an online teacher’s business more streamlined and efficient?

Increase open rates through resending: You work hard to craft email content that’s useful and unique, so your heart breaks a little whenever your open rates plummet. ConvertKit recognizes that some emails simply get missed by recipients, so they’ve built in a button—“Resend to unopens”—that resends your most recent email to folks who haven’t opened it yet. Use this feature with caution, since constant resending may result in unsubscribes. But when you’ve sent a crucial communication that’s languishing unopened in more than 50% of your list’s inboxes, this tool is the perfect one-click solution.

Send blog posts via email: ConvertKit allows you to connect your RSS feed and email your latest blog posts to your entire list! Send posts as they go live or collect them into a weekly digest. You’ll find this feature in the RSS tab of ConvertKit’s automations.

Build autoresponder sequences: Whenever a new subscriber hops onto your list, you’re presented with the opportunity to cultivate that person as a potential client. You may have a sign-up incentive all ready to rock, and send that automatically … but then what? If the new subscriber adores your free content and is hungry for more, but weeks or months fly by and you don’t reconnect, your work may become a distant memory. Instead, use ConvertKit to create a sequence of emails that auto-send after set periods of time. A week after sign-up, an email with one of your most beloved blog posts arrives in your new subscriber’s inbox. After three weeks, they’re invited to join a free webinar. Your engagement soars, and you’ve hooked this new person for good.

Utilize strategic tagging: Ever noticed how some companies seem to magically email you about topics and products featured in your recent daydreams? Chances are they’re using ConvertKit’s tagging feature to read your thoughts. When enabled, this tool tags every user who clicks a particular link trigger embedded in batch-sent emails. You can use the data collected from these subscriber actions to gauge list members’ interests, which allows you to send them more of what they want to see and less of what they don’t.

Keep your list healthy: Sadly, some subscribers will never fully engage with your content, and others might tire of it after a while. ConvertKit helps you weed out these folks by identifying them as “cold subscribers,” list members who haven’t opened any of your emails in 90 days. A proactive best-practice is to reach out to these folks with some tailored content to investigate, then determine if they can be re-engaged or should be removed. Doing this benefits you both: The subscriber feels valued and appreciates being asked for input, and you can prune your list down to people who are truly interested in your work. Since maintaining a large email list can get costly, losing the dead wood can save you big bucks!

Set up evergreen launches: A timed product launch is a fantastic way to generate interest, income, and new client sign-ups. But the launch cycle is labor-intensive and time-consuming, not something you can keep going year-round. And yet some of your offerings aren’t linked to a time of year or specific event, and could be pushed out at any time. ConvertKit allows you to set up evergreen sales sequences for those offerings, and create a sense of urgency through the Deadline Funnel. Attach a bonus or expiring discount to your launch, and voilà, potential buyers are instantly motivated!

Have we given you enough reasons to consider making the switch? If so, you’re in luck! Namastream is teaming up with ConvertKit to offer you a FREE month as a little gift from us to you! The company rarely offer free trials like this, so don’t hesitate. Sign up by Monday, July 31, and you’ll be taking a step toward better business processes, easier email marketing, and cultivating a growing audience for your wellness work.

{We LOVE and use ConvertKit everyday. This post contains affiliate links, but we would not promote if we didn’t wholeheartedly believe in the product.}

If you found this post helpful, you should check out our Soulful MBA Resource Library — where we have more free tutorials, workbooks, and trainings to help you prepare to launch your online teaching business.

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Here are some remarkably effective ways to make ConvertKit work for your yoga business.
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