The Blog

Your go-to resource for learning how to start an online business.
7 Techniques to Build Your Email List

7 Techniques to Build Your Email List

We’re sharing seven specific tactics that can help you grow your list. These are ideas that you can use right way and we’ve seen success with these strategies both in our own businesses, as well as with our online teachers. As always, choose which strategies resonate with you and your business, and leave the others alone (at least, for now).

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Our Top 6 Tips for Getting Comfortable on Camera

Our Top 6 Tips for Getting Comfortable on Camera

Over the years, we have watched all of the video content that is uploaded within Namastream, and we have observed how teachers become more comfortable on camera with every new upload. It is obvious the best tip – just like anything else in life – is to practice, practice, practice. In addition to time and basic practice, here are six tips we know will accelerate your confidence on camera.

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How to Use Facebook Live to Grow Your Business

How to Use Facebook Live to Grow Your Business

I’m letting you in on a favorite content strategy of mine. It is super easy to take a piece of content and make it new again. Recycling old content is a little known trick that saves you time but still offers value to your community. And if you’re thinking ‘wait, won’t people know I’m reusing content? Isn’t that cheating?’, the reality is that not all of your followers see every one of your posts.

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Teacher Spotlight: Gear Round-Up

Teacher Spotlight: Gear Round-Up

If you’re thinking of teaching or coaching online and wonder what it would be like, you’re going to love our Teacher Spotlight Series. We’ve reached out to some of our current Namastream teachers and asked them a few questions about their experience teaching online. We’re diving into their lives (and their gear bags) to find out what it took to get up and running with an online teaching business.

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Why You Need a YouTube Channel  (+ 9 Simple Tips For Getting Started)

Why You Need a YouTube Channel (+ 9 Simple Tips For Getting Started)

As the second-largest search engine in the world, YouTube is one of the best marketing tools you have at your disposal to funnel new clients into your paid programs and offerings. And because of the relationship between Google and YouTube (Google owns YouTube), you can strategically help your search rankings on Google by giving your YouTube videos the right kinds of titles and keywords.

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5 Healthy Habits Any Entrepreneur Can Implement

5 Healthy Habits Any Entrepreneur Can Implement

As the CEO of a software startup (and busy mom to a preschooler), I constantly find myself stretched just a little too thin. Not enough sleep / too much work. Not enough time to do meal prep / way too much take-out for dinner. (God bless Postmates and local pizza delivery.) Not enough water / too much coffee. Not enough time outside / too much time staring at my laptop screen. You get the picture.

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A 5-Part Process for Revealing Your Core Values: Part I

A 5-Part Process for Revealing Your Core Values: Part I

We believe that taking the time to reflect and dig deep to identify your core values is the best first step that you can take when scaling your business online. Discovering what motivates you to do your best healing work is crucial for expanding your business. Building out your programs and services is certainly a technical and intellectual endeavor, but it is also something that you’re choosing to integrate into your schedule and your life.

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8 Hangups That Stop You From Teaching Yoga Online

8 Hangups That Stop You From Teaching Yoga Online

Our minds can be tricky things. We dream and imagine what we want our lives to be like, the businesses we desire to build, or the reach we want our teachings to have, yet we often create a myriad of excuses that prevent us from taking action.

In order to live out the life you’ve imagined, you’ll need to take consistent action towards actualizing your dreams.

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6 Ways Yoga Teachers Can Use Instagram’s New 60 Second Video Format

6 Ways Yoga Teachers Can Use Instagram’s New 60 Second Video Format

Instagram recently changed its video options to increase the allowed video length from 15 seconds to 60 seconds. (This is a change that is rolling out to everyone over the next few months, so don’t be alarmed if your own account still limits you to 15 seconds.) You know what this means? There is now a lot more that you can do to really engage your followers to get them talking and liking and tagging their friends.

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Finding Inspiration and Bravery to Teach Yoga Online

Finding Inspiration and Bravery to Teach Yoga Online

In my consulting practice with emerging female leaders, I’ve spotted a bad strategy trend among clients: relying on your partner, best friend, a couple of work colleagues or even your parents and siblings for feedback and suggestions.

The point is this: You’ve gotten this far, achieved this much because this is as much as you and your inner circle have been able to imagine for you.

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Building Authenticity Into Your Social Media Strategy

Building Authenticity Into Your Social Media Strategy

I recently wrote a ‘Love Letter to My Yoga Teacher’ post on Facebook, which was raw, emotional, and vulnerable. I still can’t read it without tearing up. Strangers commented that they too cried when they read it. But prior to hitting ‘post’ I was filled with a moment of doubt despite desperately wanting to tell this story. I knew it was powerful, poignant, and deeply personal.

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5 Tips for a Simple & Beautiful Home Page for your Virtual Yoga Studio

5 Tips for a Simple & Beautiful Home Page for your Virtual Yoga Studio

As yoga teachers, creating a website or hiring a designer can seem like a huge, daunting task (not to mention an expensive one). As a full time designer (and part time yoga teacher), I love helping fellow instructors create a consistent brand that’s simple and something that they can love and grow with as they develop their skills and refine their yoga teacher voice.

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A Note From the Front Lines of Entrepreneurship

A Note From the Front Lines of Entrepreneurship

Namastream is a technology startup, but one that seeks to operate and serve a community of healers and visionary wellness practitioners doing very important, very human work. We believe in being accessible, getting to know our clients, and operating this business by our values and from our hearts.

Still, we are a business. And we have a huge vision for what we’re building with this company.

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40 Day Social Media Challenge

40 Day Social Media Challenge

Overwhelmed by social media? Tired of always having to think up authentic yet ‘shareable’ content for your blog and social media posts? Your inspiration and support has arrived.

Throughout the hundreds of hours we’ve spent talking business strategy with yoga teachers and studio owners, the one thing we hear over and over is how much frustration and overwhelm everyone experiences with social media.

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Yoga is Booming

Yoga is Booming

Yoga is booming. The number of practicing students in the US has increased to over 36 million in 2016, up from 20.4 million in 2012, that’s a 50% increase over 4 years! Over 36 million citizens are active yoga practitioners. These are just a few headline results from…

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The Light-Bearers.

The Light-Bearers.

Michele Crutchfield is a vinyasa yoga instructor, volleyball mom, and Namastream client. Michele likes to teach yoga on the beach. She’s had plenty of opportunities for that over the last several years living in the United Arab Emirates.

Actually Michele likes to teach yoga in a lot of places.

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Seven Business (+ Life) Intentions for 2016

Seven Business (+ Life) Intentions for 2016

Love it or hate it, talk of new resolutions is everywhere at this time of year. But I find resolution such a firm, unyielding word and much prefer the word intention. Intentions are a creative and powerful force and the seed of our deepest desires. Sages say that our destiny is shaped by our intentions. Nothing can happen in our lives without a clear intention.

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Gearing Up for 2016

Gearing Up for 2016

The internet is awash with articles about the end of the year. Recapping 2015. Making predictions for 2016. There SO MUCH helpful advice for how to process the past twelve months — both personally and professionally. Here are a few posts that stood out to our team over the past week or so.

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