Why You Should Think Twice About Hiring a Virtual Assistant
How to Distill the Essence of Your Brand (and Why You Should)
“Are you starting an online business? Or eager to take your existing business to the next level? If so, you MUST hire a virtual assistant (VA).”
Or, at least, that’s what we were told back when we first launched our company. At the start of our entrepreneurial journey, we bought into the hype, hired out dozens of tasks, and assumed we were on the right track. But recently, we’ve streamlined our team and taken over jobs that were once delegated to virtual assistants, team members, and agencies, and it has been THE VERY BEST decision we could have made for our business.
Why You Should Fully Commit to Your Business
So many Namastream teachers reach out to us asking, “How can I possibly be successful when there are so many other yoga teachers, health coaches, fill-in-the-blanks, online already?” The answer we always give is, “But they’re not YOU.”
The world doesn’t need a handful of famous, untouchable wellness gurus. Human beings crave connection and there are people who can benefit from YOUR unique way of teaching, coaching, and serving.
How to Use Live-streaming to Grow Your Wellness Business
Friends, we need to talk about commitment.
And not just committing to an idea for a business; that’s the easy part! It’s thrilling to revel in the dream, spending weeks or months plotting and planning while slowly falling in love with your hypothetical yoga studio or sound healing practice. What’s harder is staying true to that business through those first few months, through the hiccups and false starts, through the dips in income and challenging client feedback. Everyday, across every industry, people give up on their nascent enterprises at the first sign of trouble, barely giving their ideas a foothold before abandoning them. And that short-sightedness dooms them to fail again and again.
14 of Our Favorite Business Books
How to Use Live-streaming to Grow Your Wellness Business: Too many new Namastream teachers get hung up on the idea that they can’t possibly start marketing in earnest until they have hundreds of yoga videos or a handful of in-depth courses. This desire to have thoughtfully crafted offerings—and lots of them—comes from a good place; our teachers don’t want to jump the gun and start charging until they’ve got a solid content base.
Should You Offer a Membership or an Online Course?
We read (and re-read) a bunch of useful and inspiring books that have helped us navigate this entrepreneurial rollercoaster. Some are new and others are classics. Here’s a short list of our favorites.
How to Use Royalty Free Music in Your Online Yoga Videos
When you’re creating a new online offering, it’s awfully tempting to stick to a format you know well and try to wedge your content into it.
But that can lead to watering down your best ideas, or presenting them in a way that feels awkward or unnatural to your community. You’re be better off by focusing on the end-goal: What do you want this content to accomplish? What should it DO for your clients? Those questions should guide your product design choices, even if they drive you toward a delivery setup that’s a tiny bit outside your comfort zone.
How to Know When Your Business is Ready for Facebook Ads
Music is an integral part of many wellness classes, and can be especially important to online instruction.
The right playlist adds depth and personality to a yoga video, helping set the tone for the class and creating a relaxed, welcoming atmosphere for the student. But music use can be tricky. Especially if you want it to be fully legal (which, of course, you do!)Playing music during a live or recorded class is considered to be a “performance,” which means if you do it without the proper licenses in place, you can get slapped with hefty fines! It’s easy to think that, as a small studio or single teacher, you might be able to fly under the radar.
Know Your Value: How to Price Your Online Offerings
Quick dose of brutal honesty: It takes time, skill, and a healthy dose of trial-and-error to create Facebook ads that deliver the absolute best results for your unique wellness business. In this post, we’ll give you an overview of some important basics and a few strategies to try, basically a very solid jumping-off point. BUT you’ll need to be patient and persistent as you fine-tune your execution. We can’t promise you’ll be a Facebook ads guru after this one read, but we’ll definitely teach you how to build meaningful ads that support your products, programs, or services.
How to Find and Engage Your Quintessential Clients
One of the questions that the Namastream team fields most often is, “How do I price my online products?” And with good reason! Pricing can seem like a delicate art, and one that can make or break your business.
How to Level Up Your Yoga Business with ConvertKit
As a wellness practitioner, you might be under the impression that you should market yourself to everyone you encounter. Just about every single person on the planet could benefit from what you have to offer, right?
Why You Need to Think Seriously About Teaching Online
Research has proven that email is 40 times more effective for marketing efforts than Facebook and Twitter. Another statistic for the ever-growing mountain of proof that email is relevant and important. Experts across industries agree that smart emailing practices can ensure success for online businesses.
How to Add Links to Your Instagram Stories (And Why You Should!)
We get it: Yoga involves some intimate work and may seem like an odd fit for the seemingly sterile world of online teaching. Wellness coaching can be incredibly personal, and translating it into a webinar may feel like a stretch. Many aspects of learning within the health and wellness realm may not seem to lend themselves naturally to online classroom spaces.
How to Get More Website Traffic by Using the Google Keyword Planner
Instagram has maintained its status as a social media mega-force for several years running—quite an accomplishment in this ever-changing digital landscape! And yet, we entrepreneurs, bloggers, and businesses have become frustrated by the platform’s limitations, especially when it comes to linking back to our own websites. Many of us post a single link in our bios, but this workaround can feel clunky and limiting.
The Best Cheap or Free Video Editing Tools for Mac + PC
Google runs the show when it comes to search engine optimization (SEO). It certainly can’t hurt to keep your site optimized for other search tools like Bing and Duck Duck Go, but if you aren’t ensuring that your entire online presence is Google-friendly, you’re playing a losing game.
How to Use Mailchimp to Deliver Your Lead Magnet
Video editing used to be a tricky and expensive endeavor. Just five years ago, you needed a decent digital camcorder and expensive editing software to create something that looked professional. Rewind thirty years, and you’re talking tape splicing! Thank goodness we’ve come so far so fast; Nowadays, all it takes to create slick, professional-looking video content is a smartphone, laptop, and access to one of the many free editing software suites available.*
Crafting an effective, on-brand lead magnet is no small task. You want this free piece of downloadable content to encourage email list subscriptions, but it also needs to address a real need among your followers. It takes time, insight, and creativity to cook up an opt-in that does its job properly.