Posts in Marketing
Why You Need a YouTube Channel (+ 9 Simple Tips For Getting Started)

As the second-largest search engine in the world, YouTube is one of the best marketing tools you have at your disposal to funnel new clients into your paid programs and offerings. And because of the relationship between Google and YouTube (Google owns YouTube), you can strategically help your search rankings on Google by giving your YouTube videos the right kinds of titles and keywords.

Read More
Building Authenticity Into Your Social Media Strategy

I recently wrote a ‘Love Letter to My Yoga Teacher’ post on Facebook, which was raw, emotional, and vulnerable. I still can’t read it without tearing up. Strangers commented that they too cried when they read it. But prior to hitting ‘post’ I was filled with a moment of doubt despite desperately wanting to tell this story. I knew it was powerful, poignant, and deeply personal.

Read More
5 Tips for a Simple & Beautiful Home Page for your Virtual Yoga Studio

As yoga teachers, creating a website or hiring a designer can seem like a huge, daunting task (not to mention an expensive one). As a full time designer (and part time yoga teacher), I love helping fellow instructors create a consistent brand that’s simple and something that they can love and grow with as they develop their skills and refine their yoga teacher voice.

Read More