Why Every Yoga Teacher (or Studio) Should have a Newsletter
Sending a regular newsletter to all of your students is a great way to stay connected with your community. When you send the newsletter, don’t forget to include all of your teachers and staff—you also want them to also feel connected and to know what’s happening at your studio!
How often should you send out a newsletter? Well, you would like your students to be attending your studio on a regular basis, at least twice a week (and preferably more). So, a regular weekly newsletter is the best way to reach students and keep them involved.
Too busy for a weekly newsletter? You can always delegate by enlisting a teacher or staff member, or even make a barter arrangement with a student or client. Just make sure (s)he treats the work and the production in a professional way. Or check out Goodbits.io for quick curated newsletter solution that takes only a few minutes to create. (You gather helpful links from the web all week and then a service like Goodbits formats them into a pretty and simple newsletter.)
Your newsletter should go out at the same time and on the same day every week. This way, students will become accustomed to its regular appearance and even start to look forward to it. Once you’ve set a strict deadline for yourself, let’s say it’s Tuesdays at 10:00 a.m., you know that you need to collect content from staff the previous week, and that part of Monday needs to be available to put it all together, with a final proofread on Tuesday, first thing.
These days people read mail on their smartphones. It’s essential that your newsletter looks great and is easy to read on phones and other small screen devices. This means you should use pictures and small amounts of text (of the right font and size) and call-to-action (CTA) buttons so that interested readers can click through to your web site to read more. Part of your proofreading process should be ensuring that your newsletter displays beautifully on your phone and that all the links work.
ConvertKit is our absolute favorite email service for those just starting out with building an online business, which is why Namastream integrates directly with ConvertKit (and also Mailchimp)! Using ConvertKit or Mailchimp for your weekly newsletter is a great choice as you can replicate the format and sending preferences—which is a huge time saver. All you will need to do weekly is just update the newsletter with the content for that week. Another great feature is that these email marketing tools ensure that everything is formatted correctly to all devices (responsive).
Finally, don’t forget to include a signup form for your newsletter on each page of your website so that you can be adding new readers and building your brand with them over time!
[This post contains affiliate links, but we would not promote if we didn't wholeheartedly believe in the product. We LOVE and use ConvertKit everyday in our business.]
This post was written by Chris Blades—a Strategic Advisor to Namastream. An astrophysicist in his previous life, Chris pursued an active research career in observational astrophysics in Britain, Spain, Australia, and the United States. For 25 years, he worked on the Hubble Space Telescope as a senior scientist involved with Hubble servicing missions. He left academia to grow his entrepreneurial endeavor with his wife, Kim Manfredi, namely Charm City Yoga. In a decade, their business grew to 7 locations throughout the Baltimore area with over 150 instructors and over 300 yoga classes a week. You can connect with him through his website.