Using Pinterest to Engage Your Yoga Students
Pinterest can be a fun way to engage your students, clients, and community, but many studios aren't yet taking advantage of the tool.
In this post, we're going to give you some simple tips to create a meaningful presence on one of today's hottest social media platforms!
It takes only a few seconds to create a Pinterest account and you can seamlessly link this tool to your studio's Facebook and/or Twitter accounts so that your pins are shared across your various platforms. (Here's a short tutorial on how to do that.) Just remember, if you are a brick-and-mortar studio, you will want to create a business account within Pinterest.
After you have set up your studio's business account, you'll first want to fill in your profile with a clear and concise description of your brand and verify your studio's website.
Once you've set up your account, start pinning! Many millions of people (particularly women) use Pinterest to shop. If you have a reasonably-sized boutique in your studio, and particularly if you've set up an e-commerce platform to sell your products online, this is a great way to promote products like mats and clothing—as well as your studio's overall brand. Pinterest users tend to have relatively high household incomes, so this can be a good fit for promoting some of your studio's higher end products (jewelry, Manduka mats, etc.)... Here's a fun look a the demographic breakdown of Pinterest users. (source)
Here are some basic tips to keep in mind as you get started...
Pinterest functions through a series of "boards" for different categories/projects/people/ideas, so create a range of boards within your account to showcase your studio's products, people, and course offerings.
Be sure that each of your boards has at least a handful of "pins" so that people who click on the board will see that it has enough content to be worth "following."
Keep the names of your boards under 20 characters so that they are simple to read and won't get shortened by Pinterest.
Make sure that these names accurately reflect the types of pins that a potential follower will see once they click on the board.
Just like the title, make sure that each board's "cover pin" reflects the content of that board.
Make sure that you pin new content most days of the week. This ensures that your pins will stay at the top of the feeds of your followers.
As your following on Pinterest begins to grow, you will see which pins are most often "re-pinned" by your followers. This will give you valuable feedback for what types of products and photos to focus on within your account.
After you've got the basics figured out, Pinterest has a great resource center and blog for business owners.