Featured Blog Post:

Should Your Yoga Membership Always Be Open?

Tools and Tech, Online Business Strategy Jennifer Barcelos Tools and Tech, Online Business Strategy Jennifer Barcelos

25 Things You Need to Know Before Launching Your Next Online Course

Have you tried to launch an online class or program? Is teaching a course online uncharted territory for you? Even for those of you that that have already launched an online course or membership program, you know just how difficult it can be and how much work goes into a launch. We know, we have been there more than once….

Read More
Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

Should You Offer a Membership or an Online Course?

When you’re creating a new online offering, it’s awfully tempting to stick to a format you know well and try to wedge your content into it.

But that can lead to watering down your best ideas, or presenting them in a way that feels awkward or unnatural to your community. You’re be better off by focusing on the end-goal: What do you want this content to accomplish? What should it DO for your clients? Those questions should guide your product design choices, even if they drive you toward a delivery setup that’s a tiny bit outside your comfort zone.

Read More