Featured Blog Post:

Should Your Yoga Membership Always Be Open?

Online Business Strategy Jennifer Barcelos Online Business Strategy Jennifer Barcelos

Should You Offer a Membership or an Online Course?

When you’re creating a new online offering, it’s awfully tempting to stick to a format you know well and try to wedge your content into it.

But that can lead to watering down your best ideas, or presenting them in a way that feels awkward or unnatural to your community. You’re be better off by focusing on the end-goal: What do you want this content to accomplish? What should it DO for your clients? Those questions should guide your product design choices, even if they drive you toward a delivery setup that’s a tiny bit outside your comfort zone.

Read More