Why you and your business should share ONE Instagram account
If you’re a business owner who happens to use Instagram, you’ve probably racked your brain trying to figure out if you need a separate business Instagram account.
“Does my yoga studio need an Instagram account?”
“Is it okay to post personal things AND business things?”
“Will it look weird to post about my Pilates class … and then post about my dog?”
All important questions!
Of course, the answer is personal and unique to you + your business, but we’d like to make the argument for having one Instagram account that you and your business share. Especially if you’re a solopreneur!
Here are 4 reasons you should consider one Instagram account
1) It’s the simpler, easier, more manageable option
Wellness creators often wear many hats and juggle dozens of tasks, so sticking to a single Instagram presence keeps your workload manageable. And, depending on your brand and platform, keeping all your Instagram activity in one place can be advantageous.
2) Your business life and personal life are likely to overlap!
Potential customers are curious about what you’re up to on weekends and what you’re cooking up for dinner, in addition to information on classes and products.
Giving them a peek behind the curtain helps them feel more connected to and invested in you as a business owner. If you’re stuck for Instagram post ideas that will help you connect with your followers, here are 108!
3) Many wellness entrepreneurs consider their personalities to be part of their brands
If this is the case for you, there’s no reason to create two accounts with duplicate content. Let your creativity, philosophy, and energy shine through in a mix of business and non-business images and captions.
4) A single account shows you walk the talk without getting overly sales-focused
If you mix business and personal, that balance makes your online presence feel more authentic and grounded.
When your Instagram Story or Instagram Reel shows you filming your latest course video, it’s a gentle reminder that you’ve got a new course coming out. When you write a post that mentions a conversation you had with a coaching client, it reminds your followers that you do live-stream 1:1 coaching. (And if you don’t do live-stream coaching, here’s why you should consider it!)
And the most important reason…
5) Managing a single account is easier!
You’ll spend less time prepping posts and less energy deciding which content should go to which feed. Your time is precious, so don’t discount this as a valid reason to streamline your presence by maintaining a single Instagram account.
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