How to use Social Media to Promote Your Online Yoga Classes
We became yoga teachers because we believe that yoga is a beautiful, healing, love-filled way to connect with our bodies. We teach because we want to share that vision with our students.
Nowhere in there did we consider marketing, social media, likes, or shares.
But when we believe in something and we know that it can change people’s lives, we want as many people as possible to try it—which is where marketing and social media come in.
If social media feels inauthentic or uncomfortable, it can help to simply view it as a way to share your story, your ideas, and your practice. Rather than thinking of it as marketing, imagine that you’re sharing your vacation photos or your recent insights with a friend over a matcha latte.
Really, social media isn’t that different!
Here are some of our favorite ways to use social media to promote yoga—without feeling sales-y or scammy:
Instagram is an image-sharing site with 400 million users. It’s used equally by men and women and 90% of its users are younger than 35. Are we friends on Instagram?
A few of our favorite Instagram tips for yogis:
Since you only get to share one link on Instagram, be strategic about which link you choose. Is it your class schedule? Your ‘hire me’ page? Your testimonial page?
Share your favorite interesting or challenging poses.
Share short videos of sequences you’re really proud of; Instagram videos can be up to 60 seconds long, so you can share a speeded-up version of a sequence.
Feature inspirational quotes.
Include photos of you doing yoga in particularly noteworthy places. Are you practicing on a mountain top? In a temple in Thailand? In your childhood bedroom?
If they’re comfortable with it, share your students’ photos and stories. Has your work helped someone train for a marathon or recover from surgery? If they’re willing to share, these images and stories can be really inspiring and empowering for your Instagram followers.
On Instagram, it’s completely acceptable to share other people’s content - in fact it’s good karma! If you see a pose you really love, a green smoothie recipe, or just a cute sports bra, grab a screenshot, share it on your account and credit the original poster in your comment.
Examples of great yoga Instagram accounts:
Worldwide, there are over 1.55 billion (!) active Facebook users. The most common age demographic on Facebook is people ages 25-34. Have you seen us on Facebook?
Our favorite Facebook tips for yogis:
Create a business Facebook page or Facebook group. There are so many things you can do with a Facebook group that you can’t do with a personal Facebook page!
Make sure to claim your ‘vanity’ Facebook url. This means that the url for your Facebook page looks like “https://www.facebook.com/namastreamsoftware” rather than ‘https://www.facebook.com/981934nkkhsh/”
Connect your other social media profiles to Facebook. Add tabs to other social media profiles; it’ll increase your following across all the platforms and make it easier to connect with people.
Add the ‘sign up’ widget so your Facebook followers can join your newsletter right from your Facebook page.
Share your own content—images, videos, blog posts, checklists.
Share other people’s content, particularly things that your followers will find helpful and useful. If you want to be really strategic, you’ll @-mention the website or person who created what you’re sharing. When you do this, you’re showing support, camaraderie, and building professional relationships!
Ask your followers questions or even ask them for advice! “I’m feeling less-than motivated this morning, but I just poured myself a big mug of black tea and I’m journaling in the direction of a better attitude. How do you get motivated?”
Choose engaging profile and header photos. At least one of your photos should be of you in a pose that is emblematic of your practice. A scenic landscape photo and your headshot—while lovely—don’t tell your followers anything about what you do.
Make sure you fill in the “About” section with information that’s helpful to a new student. Which style of yoga do you teach? How many years have you been teaching? When and where do you teach?
Time your Facebook posts strategically. Traditionally, the busiest times on Facebook are 9 am, 1 pm, and 3 pm on weekdays.
Examples of great yoga business Facebook pages:
A visual content-sharing site, Pinterest has 100 million active users, 85% of whom are female. Have you checked out our boards yet?
Pinterest tips for yogis:
Make sure your profile includes a profile photo, your website url, a Pinterest-personalized description, and your location.
Use a Pinterest business account, rather than a personal one. This gives you access to analytics so you can see what’s working and what’s not.
Give your boards simple names so they’re easy to find: ‘pregnancy yoga poses’ ‘yoga poses for insomnia,’ etc.
Give each of your boards a ‘cover image,’ so it matches the fonts and colors of your website. If you’re feeling ambitious, change out your board covers to keep things looking fresh.
Be strategic with the boards you put in the top row. These should be your most ‘brand-specific’ boards (things that directly relate to you and your practice). It’s also a good idea to have a beginner board in your top row, so many people are looking for basic yoga instruction and simple poses they can try safely at home.
Pin regularly! Look for pins that are tall and long and brightly colored. Pins with warmer colors and without faces are more popular.
Try to pin for 15-25 minutes a day.
Great examples of yoga studio Pinterest boards:
Whew! We realize this might feel a little overwhelming. That's why we created our Social Media Marketing with Intention course, where we'll show you how to gently build social media into your business one day and post at a time over the course of 40 days. We can’t wait to help you spread the word about your business! You can learn more here.