The popularity and practice of yoga have been on a remarkable upswing over the past decade, not just in the U.S. but world wide.

A combination of its health benefits, mindfulness aspect, and adaptability to the digital age has made it a significant industry.

In this blog, we'll look at:

• the growth of yoga through the years

• significant statistics

• how the COVID-19 pandemic impacted yoga

• how Marvelous, an online teaching and coaching app, has played a role in reshaping how yoga is taught and experienced especially post Covid-19

Do you own your yoga studio? And we’re not talking about financial ownership here. We mean "do you own your business?" Are you the public face of your studio? Do you make it a point to introduce yourself to your community—both in person and online?

In this blog, we explore the concept of being the face of your yoga studio. We also delve into the advantages of introducing yourself as the owner, and explore a range of practical ideas to showcase yourself as the heart of your yoga studio.

Pinterest can be a fun and effective way to engage your students, clients, and community. However, despite its potential benefits, numerous yoga businesses have yet to harness the power of this valuable tool.

Have you tried to launch an online class or program? Is teaching a course online uncharted territory for you? Even for those of you that that have already launched an online course or membership program, you know just how difficult it can be and how much work goes into a launch. We know, we have been there more than once….

Online business differs from traditional, brick-and-mortar studios in dozens of important ways, but there are several old-school tactics, strategies, and practices that can be wildly beneficial to us online entrepreneurs.

Launching an online teaching business comes with its challenges, including overwhelming stress. But with the right strategies, you can manage overwhelm effectively. Prioritize stress-management from the beginning, delegate tasks, and embrace productivity tools. Create structured schedules, declutter your physical and digital spaces, and practice self-care. Shift your mindset, establish boundaries, and seek support from like-minded individuals. By implementing these practices, you can navigate the journey of building your online teaching business with confidence and achieve sustainable success.

One of the questions that the Marvelous team fields most often is, “How do I price my online products?” And with good reason! Pricing can seem like a delicate art, and one that can make or break your business.

We get it: Yoga involves some intimate work and may seem like an odd fit for the seemingly sterile world of online teaching. Wellness coaching can be incredibly personal, and translating it into a webinar may feel like a stretch. Many aspects of learning within the health and wellness realm may not seem to lend themselves naturally to online classroom spaces.

Here, we will discuss multiple revenue streams, marketing advice, and hybrid business models to help you decide the best way (or ways) to make money as a yoga teacher this year!